OUR STORY
THE STORY SO FAR...
San Marino NYC started in early 2023 with a simple mission: to make clothing that actually lives up to expectations. When we couldn’t find a sweater that combined exceptional quality with understated design, we decided to make it ourselves. What began as frustration turned into purpose — and a brand built around doing things the right way.
Our name tells the story. San Marino represents the heritage of our first yarns — sourced from one of the most respected textile regions in Italy. NYC reflects where we grew up, and the bold, creative spirit we bring to every piece we design. It’s a blend of timeless craftsmanship and modern edge — just like the clothes we make.
We launched with 100% Egyptian Cotton sweaters. Since then, we’ve expanded into tees and our signature Waffle Knit Button Downs. We’re not chasing trends or pumping out collections — we’re focused on refining timeless staples for people who value quality over hype.
OUR VALUE
Why We Exist: Clothing Without Compromise
At San Marino, we don’t believe in overcomplicating things. We believe in getting it right. That means:
No Shortcuts: just real quality you can feel.
No Noise: just clean, modern design.
No inflated claims: Just Clothing That speaks for itself
We’re not trying to change the world with a hoodie. We just want to make clothing that feels good, fits right, and lasts — without the luxury markup or the marketing fluff.
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Craftsmanship
Every piece we make is the result of obsessive attention to detail. From sourcing world-class fabrics to the final stitch, we hold ourselves to the highest standard. Quality isn’t an afterthought — it’s the foundation.
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Innovation
We’re inspired by tradition but never bound by it. While our designs are rooted in timeless style, we’re always pushing to refine, rethink, and improve the essentials.
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Customer First
This brand started with a personal need — and that mindset hasn’t changed. We listen, we improve, and we obsess over the small things that make a big difference in your experience.
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Sustainability
We don’t believe in disposable fashion. Our garments are made to last — with premium materials and responsible practices that reflect our belief in thoughtful consumption.
